If you’re like most small businesses, you’ve likely been bombarded with telemarketing phone calls trying to sell you energy. We know it’s extremely frustrating. Sometimes, it’s the energy companies themselves, other times it’s outside sales companies that generate leads for the energy companies. On both sides of the spectrum, the callers are persistant and aggressive, and the same company will often call you repeatedly – even after you have told them you’re not interested.
Reliable Energy has never employed these techniques as we are often on the receiving end and know how frustrating it is. Frankly, it has never been an effective way for us to identify customers. We prefer to let our customers find us organically when they are looking at energy procurement. We have found that taking the high road, the educational route, has earned us customers that are actually interested in the benefits of energy choice, and don’t feel like they have been forced or coerced into it.
The problem with these telemarketing practices and the aggressiveness with which they are pursued is that it dilutes the true value of energy choice. When businesses are constantly bombarded with unwanted calls that echo the same false promises, it decreases their respect for the industry as a whole.